With the deep penetration of economic globalization, people's consumption concepts have undergone great changes, and consumer psychology has become increasingly mature. People no longer follow the trend with the wind, but begin to talk about fashion, taste, and choose the product that suits them best according to their own identity, temperament, personal hobbies and affordability. People pursue the individualization of consumption, and strive to avoid consumption. The individualized demand sets off a new climax of consumption in all walks of life. It penetrates into various fields such as jewelry, gifts, clothing, shoes and hats, bags, headwear, etc. For the embroidery industry, it is a New development opportunities.